Last Sunday, a friend and I headed to Provenance for brunch. Neither one of us had been there before, but afterwards, we agreed we'll be going again in the future. It's nice when you have your hopes set high on a place and it doesn't disappoint.
Brunch is a great way to try a new place out, in my opinion. If brunch is not delicious, then I don't see a reason to make an effort to go to a place for lunch or dinner.